How to Reach and Disciple the American Family in 2025

Recent research by Pew research shows that the makeup and DNA of the American family has significantly changed over the past several decades.  

In 1970, 67% of Americans ages 25 to 49 were living with their spouse and one or more children younger than 18.

Over the past few decades, this has dropped to 37%.

There has also been an increase in other types of family living arrangements, like unmarried adults raising children.

Another big factor is this - Americans are marrying later in life, and a rising share have never been married. In 1970, 69% of adults were married.  Today that number is at 50%. In 1970, 17% of adults had never been married. Today that number is at 31%. 

In 2015, same-sex marriages became legal nationally.  Since then, there has also been an increase in the proportion of Americans in same-sex marriages. Today, there are over 700,000 same-sex married couples in the United States, accounting for approximately 1% of all married couples.  

Two-parent households are on the decline in the United States as divorce, remarriage and cohabitation are on the rise. A commitment to marriage has also changed.  More women are having children without being married. Married parents raising children is no longer the norm.

Families are smaller now, both due to the growth of single-parent households and a drop in fertility.

In 1960, over 44% of all American households included married parents with children, while slightly over 13% were single with no children. Today, that’s inverted — single people living alone and married couples without children outnumbers married-parent households. 

Single-person households have increased more than fivefold, from 6.9 million in 1960 to 38.1 million today.

What does all of this mean for us as we try to reach and disciple families?

Any church that wants to thrive must reach young families.  In fact, I'd go as far as to say any church that wants to exist in the future, must reach young families. 

A healthy church is made up of all generations, just like a family is.  Kids, teenagers, parents, grandparents and great-grandparents.

But if a church only has grandparents and great-grandparents, it will eventually die as the members die.

Young parents and their children must be a substantial part of a congregation for it to have a future.
That being established, how does a church reach young families?  How does a church see its nursery, preschool, elementary and student ministries full of the life and excitement that the next generation brings?  How does a church bustle with the energy that young families create?

If you are going to reach today's young families, the starting point is to know who they are.  Let's talk about that.

Today's young parents are primarily made up of Millennials.  And the sad fact is many churches are void of Millennials.  Studies by Barna and other researchers reveal that church attendance is the lowest in recent history...especially among Millennials.
  • 59% of Millennials who were raised in church have dropped out. 
  • 35% of Millennials have an anti-church stance - even to the point that they believe the church does more harm than good. 
Millennials are the least likely adult generation to attend church.  Just go to your average church on Sunday morning and look around.  You will see it's true.

But before we place the blame on a new generation of parents, I think, as the church, we have to take a hard look in the mirror.  Remember 59% of the young parents who were raised in our churches have dropped out. 

If we are going to reach those who have dropped out, then I believe we need to change what caused them to drop out in the first place.  And if we are going to reach Millennials who have no previous church background, then we must be willing to gear our ministries to meet the needs of today's young parents rather than continuing to do ministry like we have for the past 30 years.

Let's talk about 7 keys to reaching today's young families.

1. Give them a voice.  Rather than just being told what to do, Millennials want to speak into what they are involved in.
Communication must happen through collaboration if we want to engage young parents.
Think about it.  Are you giving Millennial parents the opportunity to provide input and insight into the ministry?  Are you allowing them to serve in key leadership roles? 
When you combine the wisdom of Boomers with the fresh ideas, creativity and insight of Millennials, you get a dynamic that can't happen if you leave one out. 
How about creating some focus groups with Millennials parents?  Invite them to provide feedback, ideas and direction to the ministry.  How about inviting Millennials to help shape the future of the ministry? 

Perhaps many of them have dropped out because they wanted to do more than just sit on a pew for an hour a week and be lectured to.  With thousands online sermon options, they can sit home and do that. 

It's not the sermon that is going to bring Millennials in.  It's giving them the opportunity to speak into the ministry and help build it. 

2. Keep it simple.  Today's young families are bombarded with messages.  Social media and technology sends hundreds, if not thousands of messages their way every day.  This creates a noisy buzz that is hard to break through.  Especially if you complicate the message you are trying to get through to them. 

Simple programs.  Simple messaging.  Simple vision.  Simple communication.  That's what it takes to get your message through to today's young families.

3. Give them something worth giving their time to.  Millennials want to make a difference.  They are not interested in playing church.  When a church is nothing more than a social club, they check out.

Millennials care deeply about helping those in need.  They will give their time, energy and resources to those who are involved with this.  You can see this in their engagement with companies who donate some of their profit to charitable causes.

Let them find those causes through your ministry and they will engage. 

Balance Bible study and worship with serving in the community and overseas.  Balance giving toward your local ministry with giving toward those in need both locally and internationally.  Balance being inside the walls of the church with serving the city outside the walls of your church.
Millennials want to change the world.  Show them how they can change the world through the church and they will be drawn to it. 
4. Focus on what you're for just as much as what you're against.  The world sees the church as narrow-minded, judgmental and hypocritical.  That's what we've become known for. 

That's the opposite of what Jesus said we should be known for, isn't it?  He said the world should know us because of our love for one another. 

I don't believe that means we should never stand for the truth.  We should.  Millennials are looking to the church for guidance about relationships, sex, parenting, finances, etc.  We must help guide them to God's plans in these matters, because His plans lead to a truly fulfilling life.
But we must balance the truth we share with the love we demonstrate.
When Millennials see how much we love those around us, they will be drawn to the truth and accept it.  It's about relationship, right?  Love opens the door for Millennials to receive the truth of God's Word.

5.  Be a community rather than a clique.  Take a peek inside many of the dying churches in our land and you will find a small clique of people who are happy and content for it to stay that way.  They have their comfortable group and are very content to just "hang on 'til Jesus comes." 

Oh yes, they will smile at a visitor, but they wouldn't think of changing anything that might make a guest consider coming back.  Usually, the church is built around a small clique of families who go through the motions of putting their hour in at church each week. 

What ends up happening is the church become a small clique of people and families that never grow or reach anyone outside their four walls.  And they are okay with that.

If you are going to reach young families, then you must create a church community where new people are welcomed and can get connected quickly.  The cliques must be adjusted so they become welcoming communities.

Millennials are longing to get connected and develop relationships.  Someone they can do life with.

6. Transparency.  Millennials are tired of seeing hypocrisy in the church.  When church leaders are involved in adultery, fraud, lying, abuse and other scandals, it causes Millennails to run the other way.  And can you blame them? 

If we're going to reach young families, then we must stop covering up these atrocities and confront them head on.   We must practice what we preach and live above board.  Our words must match our actions.

We must make church finances available for every member so they can see where dollars are being spent.  Leaders must be committed to upholding their integrity and going the second mile to avoid even the appearance of evil.

7.  Take a risk.  Change is always a risk.  But the greater risk is to do what you've always done.  You know how it goes.  If you keep doing the same thing, you will get the same result.

If what you're doing now is not reaching young families, then guess what?  Nothing is going to change that unless you change what you are doing. 

This next Sunday, I want to challenge you.  Take a close look at your ministry.  What do you see?  A mostly, older group of people with young families and their kids being few and far between?  If that's what you see, are you willing to take some risks to change that?

Let me ask you like this.
Is reaching the next generation of parents and their children worth going out of your comfort zone for?   
Will you work to create a church environment that they will be drawn toward?  

There's only one alternative.  A slow death for your ministry. 

And that's not what Christ wants.  He wants the church to be a healthy, thriving community, made up of all generations.  Growing and serving and changing the world together. 

Talking With Kids About Disasters

My heart has been breaking all week over the kids and families who were killed by the floods in Texas.

I grew up in an area of the country that has been called "Tornado Alley." My great grandmother was once blown through the air by a tornado and thankfully survived, but it broke her back and she never was able to walk again.

A few years ago, a tornado devastated the small town where my father pastored and took the lives of some of his church members. As a child, I can remember crouching in fear as a tornado roared in the air above our house.

Let's talk first about when children hear about a disaster that has happened somewhere else.

Fear and uncertainty obviously come when disaster strikes up close, but can also be felt from a disaster that happens somewhere else.

Know where children are coming from. They tend to personalize things. Will this happen to me? Will my house be destroyed? Will someone in my family be injured or killed? Will I lose all my belongings?

Be aware of kid's different personality types. Some children are more prone to be sensitive and fearful. Others will not pay as much attention to what is going on. Knowing the child's personality will enable you to more effectively help them.

Be sensitive to children who have previously been through a stressful situation such as divorce, death of a family member, or disaster. 
 
Reassure them that disasters are rare events and they are very safe in their home. 

Protect them from overexposure of the disaster through images on television, internet, or other media sources.  

Remember children will watch to see how you respond to the situation. If they sense you are stressed, fearful, or anxious, they will pick up on it and mirror that response. Remain as calm as possible.

Have open conversation. Ask questions and listen.

  • What did you hear?
  • Do you know what is going on?
  • Why are you worried?   

Under the age of 7, it is often best not to initiate a conversation about a disaster unless they become aware of it and bring it up. Answer questions calmly, clearly, and honestly, but don't go into details.

Remember it's okay to say, "I don't know." Find answers to their questions together. Use it as a teachable moment.

Be prepared to answer the same questions several times. Children will ask questions several times when something is hard to understand or they need reassurance.

Let them express their feelings. Ask them to write down or draw pictures of what they are experiencing.

Pray with the child.

Share God's promises with the child.

What about when the disaster affects children directly?

Disaster can strike quickly and without warning. It can be frightening for adults and traumatic for children. Children may be forced out of their homes or normal lives. They can become anxious, confused, and frightened.

Observe how the child is reacting. Children will react in different ways based on their personality. Some will show very noticeable reactions. The National Association of School Physiologists has identified reactions that can occur when children go through a disaster.

  • Preschoolers—thumb sucking, bed-wetting, clinging to parents, sleep disturbances, loss of appetite, fear of the dark, regression in behavior, and withdrawal from friends and routines. 
  • Elementary School Children—irritability, aggressiveness, clinginess, nightmares, school avoidance, poor concentration, and withdrawal from activities and friends. 
  • Adolescents—sleeping and eating disturbances, agitation, increase in conflicts, physical complaints, delinquent behavior, and poor concentration.
Respond to the child's reaction. Acknowledge their reaction. Accept their reaction. Empathize with their reaction. If they are crying, it's okay to cry with them. If they are angry, let them know you understand how they must be feeling.

Listen. Ask questions. Listen. Ask questions. Listen. Allow kids to express their feelings, concerns, and fears. Verbalizing what they are feeling will help them begin to process it. If the child doesn't want to verbally communicate, then encourage them to write down or draw what they are feeling.

Be prepared to answer the same questions several times. Children will ask questions several times when something is hard to understand or they need reassurance.

Share God's promises with the child. Read appropriate verses that deal with what the child is feeling. Have the child read the verses out loud with you and share what it means to them. 

Pray with the child about the tragedy. Pray with simple, childlike words of faith. Give the child the opportunity to pray as well. Tell God how you are both feeling and ask for His help to get through it.

Let the child know that Jesus is their best friend and will always be with them no matter what they go through.  He will never leave them.
 
Help meet their needs. If the child and family have experienced personal loss, rally support and help them get back on their feet.

Help the children get back into a routine as soon as possible. Routine helps bring security and stability back into to a child's life.

Provide opportunities for the child and family to take a break. Fun, entertaining activities can help bring some relief from the turmoil they are experiencing.

Be there. Even if you are at a loss for words, just being there for the child and family will make a difference.

Walking with a child and family through a disaster usually comes unexpectedly...and it's never easy. You may have a lump in your throat and your heart may be skipping a beat. That's okay. Do your best and lean on total dependence in the Great Comforter.

Now is the Time to Prepare for the Fall Ministry Season

Even though we are in the middle of summer, now is the time to plan and prepare for your fall ministry season. Vacations will be over before you know it and school will be back in session.

For most churches, there are two growth seasons. Spring time and fall time.

These are times when you will see more guests attending and families will be more faithful to attend as they settle back into a regular routine.

Let's talk about the fall ministry season. How can you maximize this time and see engagement and growth?

Here are some steps you should be taking now to prepare.

Plan to have a training meeting / rally.

In August, it will be time to rally your volunteer troops. Have a big training event. Inspire your team. Prepare your team. Encourage your team. Equip your team.

This is a good time to bring in an outside speaker. At least once a year, it is good for your team to hear from someone outside your ministry. This will help you reinforce what you are teaching your team.

If you are looking for an outside speaker for this, I am available to help you. I offer live, in person training at your church. I can work within your budget. You can get more information and schedule me at this link.

Another option is live, virtual, online training. I come to you live through Zoom or another online conference app. I only charge $99 for this for your entire team. You can get more information and schedule me at this link.

Engage volunteers who have been out for the summer. You've probably had some volunteers out while they were on vacation, taking a break, etc.

It is a good thing for your volunteers to take some days off during the summer. But now it's time to re-engage them as the fall approaches. You want all hands on deck when school starts back and the fall ministry season begins.

Begin preparing for your fall events - back to school Sunday, fall festival, mid-week discipleship, high attendance push, etc.

Get a jump start so you can make these events successful and effective.

Engage families who have been out for the summer.

Normally churches have an attendance dip in the summer months as families are on vacation, traveling, visiting family, etc.

Once school starts back, families begin to settle down into a routine. Make sure you connect with families and encourage them to get back into a regular pattern of attending church. Don't just assume they will re-engage. Reach out to them and help them get back in a regular attendance pattern.

Prepare now for the fall and then watch what God does through your ministry in the months ahead.


Kids' Choice Winners...Who Today's Kids Like

I often talk about how we must enter the world of kids if we are going to reach them.

When missionaries go to reach people, they enter their world. They study the culture of the people they are trying to reach.  What they eat.  They learn the language of the people. They find out what traditions and legacies the people have. They do everything they can so they can connect with the people they are called to reach. 

We are missionaries to kids. if we are going to connect with them, then we need to learn about what they like. 

Nickelodeon's Kids' Choice Awards is a great way to find out what today's kids like.  A few weeks ago, the winners of the 2025 Kids' Choice Awards were announced.  Kids cast their votes and determine the winners, so it's a great way to look into the culture of today's kids. 

Want to start a conversation with a child?  Want to connect with today's kids? This list is a great way to do this. Check it out and use it to talk with kids about their culture.

p.s. This is not an endorsement of the people below but simply a way to connect with today's kids.

Favorite Kids' TV Show - The Thundermans Undercover 

Favorite Male TV Star (Kids) - Jack Griffo (Max Thunderman, The Thundermans: Undercover) 

Favorite Female TV Star (Kids) - Kira Kosarin (Phoebe Thunderman, The Thundermans: Undercover) 

Favorite Family TV Show - XO, Kitty

Favorite Male TV Star (Family) - Xolo MaridueƱa (Miguel Diaz, Cobra Kai)

Favorite Female TV Star (Family) - Peyton List (Tory Nichols, Cobra Kai) 

Favorite Reality TV Show - America’s Got Talent

Favorite Cartoon - SpongeBob SquarePants

Favorite Movie - Wicked 

Favorite Movie Actor - Jack Black (Steve, A Minecraft Movie)

Favorite Movie Actress - Ariana Grande (Glinda, Wicked)

Favorite Animated Movie - Inside Out 2 

Favorite Male Animated Voice From a Movie - Dwayne Johnson (Maui, Moana 2) 

Favorite Female Animated Voice From a Movie - Auli’i Cravalho (Moana, Moana 2

Favorite Villain - Jim Carrey (Dr. Robotnik, Sonic the Hedgehog 3)

Favorite Butt-Kicker - Emma Myers (Natalie, A Minecraft Movie)

Favorite Female Artist - SZA 

Favorite Male Artist - Bruno Mars

Favorite Music Group - Stray Kids

Favorite Song - “Taste” – Sabrina Carpenter 

Favorite Music Collaboration - “Luther” – Kendrick Lamar and SZA 

Favorite Female Breakout Artist - Sabrina Carpenter

Favorite Male Breakout Artist - Benson Booned

Favorite Album - Short n’ Sweet – Sabrina Carpenter

Favorite Global Music Star - Africa: Tyla

Favorite Song From a Movie - “Defying Gravity” – Cynthia Erivo (ft. Ariana Grande) 

Favorite Viral Song - “Bluest Flame” – Selena Gomez, Benny Blanco

Favorite Female Sports Star - Simone Biles

Favorite Male Sports Star - LeBron James 

Favorite Male Creator - Mr. Beast